Starting a new business over 50? Did you know increasing numbers of people over the age of 50 are starting their own businesses? Actually, The BBC on 29th July 2019 has reported that 2,250,000 million people aged over 50 are now signed up as self-employed in the united kingdom – half the self-employed labor force. Work Place Insight. Included in these are people in this generation feeling ignored at work, the necessity for flexibility due to caring for elderly relatives and being made redundant to be changed by a youthful colleague. Does this sound like you but don’t know where to begin to set up your own business?
Maybe it’s time so that you can start your own Teachable course to talk about your knowledge and life experience, whilst making a cushy living. This is the area of the new phenomena of online colleges where you can publish videos and documents to pass on your years of knowledge and expertise in classes which you can charge for. The great news is, this is an ever-growing and highly profitable part of the business.
You are monetizing your own encounters and accumulated encounters, insights and expertise to a global system. Payback for anyone years “on the job”. But starting a fresh business is a daunting and challenging task for anybody! Picture this, you’ve spent months creating your course, building content, creating a pricing plan… and then suddenly you realize, in your 9-5 you didn’t have to market your product… That was someone else’s job.
And even the most social press-savvy 50 12 months old will struggle with digital marketing if they haven’t needed to delve into that world before … anyone would! Just how will anyone ever listen to about your course? Is all this effort you spent perfecting your course going to be a waste of your time? The good news is digital marketing for Teachable doesn’t need to be as scary as it sounds.
Here at Reachable, you want to make your changeover from a 9-5 job to a fully-fledged Teachable course provider as simple as possible. The procedure should be divided into three main steps. So, you’ve got your Teachable course setup. The first thing to do is to build your own social profile. Now, I know what you’re heading to state – ‘ why do I need to build my own profile, why can’t my Teachable course speak for itself? I want to concentrate on marketing that, not myself’.
Whilst this is true, it’s not how the modern day of marketing works. Your prospective students desire to be able to Google their course instructor and have confidence you know what you’re talking about before they part with any cash. This doesn’t imply that you have to end up being the next superstar influencer (though that will assist) but being known online can help your credibility and, in turn, sales.
Start with creating cultural mass media around your product, ensure each of them have the same handle and the same theme. Ensure your website is easy and professional to digest. One important aspect of your website “social proof” is case studies and testimonials. Now, here’s an issue, if your course is completely new, how will you get testimonials?
- Invest in a good pair of all-purpose flats for the females or casual dress shoes for the guys
- What is a brand and how does branding work
- Constant collaboration with designers and designers to build excellent user encounters
- Productivity incentives
Why not give a select few a free of charge trial of your course, with the contract being that they will supply you with a testimonial when they complete the course? Another basic idea is to ask individuals who have used your services, pre-Teachable to supply you with a testimonial concerning your knowledge around the main topic of your Teachable course.
Testimonials don’t need to be nearly the course, publishing recommendations about yourself is a great way of building yourself as an expert number for potential students. Make sure that you do your research. In this day and age, there’s a Facebook group related to much everything pretty. Is your online course teaching DIY enthusiasts how to put on shelves?
Research influencers in your specific niche market and reach out to them to promote you and your course. Ensure that it is a multi-beneficial romantic relationship – and therefore they take advantage of the collaboration as much as you do. Appearing on an influencer’s podcast or blog can open up the hinged door to a large number of potential students, all inside your marketplace.