A faint buzzing from my pocket. Then another, more insistent, vibrating against my leg. My fingers, still warm from a freshly brewed coffee that probably cost $5.22, hesitated. It was 5:02 PM on a Friday. The screen lit up, not with a casual chat, but with the digital equivalent of a blaring siren: a subject line screaming “URGENT!!!!! Need Q3 numbers ASAP.” A red exclamation point, fat and angry, glowed beside it. I knew, instantly, who it was from. And I knew, with the certainty of someone who’d seen this script play out 22 times before, that the sender had been sitting on this request for at least 22 days. Maybe even 42. The coffee tasted less like a reward and more like a bitter consolation prize.
We’ve been conditioned to believe ‘urgent’ equals ‘important.’ It’s a societal reflex in our always-on world. But let me propose an uncomfortable truth: more often than not, an urgent email at the eleventh hour isn’t a critical, unexpected development. It’s a symptom. A flashing dashboard light indicating a failure of foresight, chronic lack of planning, or prioritization misstep on the sender’s part, sometimes by 22 degrees of magnitude. Now, their disorganization attempts to become *your* emergency, a Trojan horse disguised as a crisis, but actually a postponed chore.
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This isn’t just about individual inconvenience; it’s corrosive to a team’s operational






