Of corporate digital images will never be indexed by a human eye again.
Eighty-seven percent of all digital images currently residing on corporate servers will never be indexed by a human eye again. Marcus Thorne sat in a leather chair that had seen better days, peeling the damp label off a bottle of lukewarm mineral water while he stared at a grid of two hundred high-resolution marketing assets.
Marcus, who still carries a small, jagged scar on his left thumb from a lighting rig accident, was about to delete the entire folder. He didn’t feel the usual pang of loss that comes with trashing work. There was no phantom limb syndrome for these files. They had been generated in the space of a single lunch hour, perfect and polished and entirely devoid of the ghost of his own effort.
The Perfection of Frictionless Ghosts
The campaign he was currently purging had been for a boutique watch brand. It was technically flawless. The lighting hit the brushed steel of the watch faces with a surgical precision that would have taken a master photographer three days and a dozen bounce boards to achieve.
The backgrounds were evocative-misty Scottish highlands, sun-drenched Italian piazzas, the interior of a private jet that didn’t exist. But as Marcus looked at them, he realized he couldn’t remember which